Opening Lines

The Key

A key fits the lock or it doesn’t. Wishful thinking or a mystical “positive attitude” will not open the door. Opening lines are the key to get a call accepted and a conversation started.

It’s all or nothing.

A rep can make 100 calls with defective opening lines and get nothing but frustration and failure. With proven effective well crafted opening lines a rep can get through most of the time.

Success is orders-of-magnitude greater.
 

What are Opening Lines?

Opening lines are the first statements from one person while introducing themselves to another person for the first time.

In the context of dating, a “player” is someone who engages in dating behaviors for personal gain, often with little regard for genuine emotional connection or long-term commitment. They succeed where more unskilled timid guys fail.

There are many self-proclaimed sales gurus who claim they can “close” anybody. They are inherently self-serving deceptive and exhibit non-ethical behaviors.

Opening lines in sales are a necessity. If you cal a prospect the onus is on you to state the purpose of your call and to get a two-way conversation going.

Prospects are inclined to act in their own self-interest. The vast majority of cold calls are from what can only be termed as idiot telemarketers offering nothing of importance other than the caller wanting to make a buck and at any cost.

Prospects thus for the most part act rationally and refuse the call. Any minute trying to extradite from the call is a minute wasted. Time is money and these calls cost money.

Opening lines are 90% of the sales. Reps can easily talk about their product and ask basic questions. Unless they are hung up on.

Implementing more effective opening lines can thus have a huge upside.

For example a rep, imitating Sisyphus, grinds out call after call. Rejection soon becomes internalized. Motivation and call volume drop drastically. The rep will soon be fired or quit.

If the rep makes 100 calls and makes 10 presentations and the close ratio is 10% then only one sales is made.

If the rep makes 100 calls and makes 50 presentations and the close ratio is 10% then 5 sales are made.

Close ratios increase when a positive tone is quickly established without trickery or coercion.

If the rep makes 100 calls and makes 50 presentations and the close ratio is 20% then 10 sales are made.

This is a 1,000% increase. It puts the rep easily in the Top 1% on the tea. The rep will never quit. Reps will line up for a chance at the team. Recruiting costs and management burdens are reduced. Profits soar. The company valuation is commensurate. The best talent, vendors and investors want in.
 

Sales is a Tough Job

Sales reps face huge obstacles when cold calling. Your company, product and sales team may be important to you. Your prospects may not think so. They are busy. Your calls are at best an interruption in the middle of a busy day. They didn’t invite you to call. This reality is why sales come hard and reps quit in frustration and despair.

If a rep can’t get a call started there will be no presentation or close. You have perhaps 10 seconds to break through the wall. Every rep that called before you added a brick to that wall. They tried to be buddies, cajole, deceive and brag. Nobody wants another call from these idiots. Now you are call Number 10 for the morning.

Good luck!

Sales experts and gurus are a dime a dozen. They all have their shtick, their little dance. If any of them had the magic solution to the wall you would know about it already.

So there is me. Am I any different? Do I have the magic key?

Yes, in fact I do.

I created a simple effective approach. Not by accident and certainly not overnight.

It took 35 years of rising to be a Top 1% rep and then building sales teams. Over 145 so far. Recruiting, training and managing remote contract commission reps for clients that wanted to outsource.

I called the toughest categories and prospects. I got my ass handed to me over and over. Gradually I crafted an approach that works. Not just for me. I am a talented smart expert so can find a way to a deal regardless. You may be this too.

The breakthrough is that it works for the average rep. Teams are built with average reps. The occasional superstar is welcome but soon quits for the next great opportunity. Average reps are happy to have a job and will stay on because they have no choice. The challenge is to get more sales from each of these average reps. It will be easier to boost their sales than to wait for the elusive top rep to come knocking. This means your odds for success are near certainty. You can scale for one rep or a hundred and get consistent amazing results.
 

Scripting is Not for Amateurs

Sales reps expect to be handed a script. Reps on average are just that. Average. You are paying for an average rep and that’s the most you should expect. Don’t expect a rep off the street to create an effective opening. The best you can hope for is worn-out hand-me-down cliches and hustles. Few reps have any imagination. If they did they would find a job that paid them for it.

Sales managers are merely reps that got promoted to babysit a team. To line up reps for a free-money salary job and hire those that meet preconceived notions and biases. Mostly to find reps that are just like them. And what did they learn about sales. No more than the average reps he now supposedly leads and trains. Lame attempts to be liked. Attempting to force a so-called positive attitude. How to employ coercive closes that make up for a lack of skills and talent.

The sales manager lies and feed bs to the reps and the reps do the same back. Humiliating contests and awards, quotas and threats hasten the churn of your team.

You may think your sales manager has a great script. He is the master of getting people to believe that the Emperor indeed has the finest suit of clothes. In fact the Emperor is buck naked and outsiders can clearly see.
 

Famous Opening Lines

It was the best of times, it was the worst of times
Charles Dickens, A Tale of Two Cities, 1859

I lost an arm on my last trip home
Octavia Butler, Kindred, 1979

There must be some kind of way out of here… said the joker to the thief… there’s too much confusion… I can’t get no relief
Bob Dylan, All Along the Watchtower, 1967

We were somewhere around Barstow on the edge of the desert when the drugs began to take hold
Hunter S. Thompson, Fear and Loathing in Las Vegas, 1971

Rosebud
Orson Welles and Herman J. Mankiewicz, Citizen Kane, 1941

The hills are alive with the sound of music
Robert Wise, Director, The Sound of Music, 1965

This is the end, beautiful friend, this is the end, my only friend, the end
Jim Morrison, The Doors, The End, 1967

Been dazed & confused for so long it’s not true
Jake Holmes for Led Zeppelin, Dazed and Confused, 1967

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness
Thomas Jefferson, Declaration of Independence, 1776

QUESTION: Do you think some soulless machine like ChatGPT will ever create anything like the above?

 

I Asked ChatGTP a Simple Question

Create opening lines for a cold call to lawyers for company selling AI Agents to take calls after hours instead of using voice mail

ChatGPT said:
Here are several polished and strategic opening lines you can use in a cold call to lawyers, positioning your AI agent service as a superior alternative to voicemail:

🔹 Professional & Direct
“Hi [Name], I know your time is valuable—I’m calling because we help law firms like yours avoid missed client calls after hours by replacing voicemail with smart AI agents that can engage and qualify leads immediately. Is that something you’d be open to improving?”

🔹 Value-Oriented
“Hi [Name], I’m reaching out because we help law firms turn missed after-hours calls into booked consultations—with AI agents that sound natural and never send clients to voicemail. Curious how that might help your intake?”

🔹 Pain-Point Focused
“Hi [Name], I’ve spoken with other attorneys who are frustrated by lost leads after 5 p.m.—we’ve built an AI agent that steps in when your team’s offline and captures those opportunities. Can I tell you how it works?”

🔹 Conversational & Curious
“Hi [Name], quick question—how are you currently handling after-hours calls at your firm? The reason I ask is we help law offices replace voicemail with AI agents that respond instantly and keep potential clients engaged.”

🔹 Social Proof-Style
“Hi [Name], I work with several small and mid-size law firms that were losing leads to voicemail. We implemented an AI agent that takes over after hours—and their client retention jumped. Can I share how it works?”

This is typical AI crap. It merely follows the well worn path stereotypical of the cold call pitch. It adds absolutely no value. Any rep could have produced this tripe*. AI has no creativity or imagination. It can only synthesize existing knowledge and rearrange it. Like a hustler does with the cups playing Three Card Monte. The game appears fair and AI appears to be all powerful. Neither are. If you rely on AI at best your pitch will be average. You likely already have average.

*Referring to something foolish, worthless, or silly, especially written or spoken content. It can also describe nonsense or rubbish.
 

The Proof

If the first words out of your face when cold calling is:

Hi my name is…

Then you are by default an idiot telemarketer.

At this juncture you can get offended or discover a way to get 10 times more calls accepted gladly by the prospects you cold call.

Imagine you are the prospect (or proxy office manager).

How many BS nuisance cold calls do you get every day?

You may have seen a sign at a store saying “we shoot every 10th sales rep, number 9 just left”. This is amusing and popular because it expresses a real sentiment.

Do you want to be the 10th rep?

By saying Hi, my name is… you unequivocally announce that you are indeed NUMBER 10.

Your lame idiotic opening line was the same as every other unskilled schlepper rep.

You will get exactly the same pitiful results

How many seconds until you hear the all too familiar click of the phone hanging up?

But here is Chat GPT pretending it has good advice.

ChatGPT is a moron.

 

AI is Genius

AI can seem miraculous. Ask a question and it responds immediately with a comprehensive answer. It excels at doing look-ups of existing information. Integrated into business systems AI can often outperform mere humans doing routine predictable tasks by many orders-of-magnitude. Workers are made permanently, irrevocably redundant and displaced. AI can help to create tools but it will not provide solutions (unless they are easy and pre-programmed).

AI makes inferences and can seemingly come up with novel solutions and original thought. There are many applications for AI but creative works are not part of its skill set. Sure, it can simulate art but the production seems lacking. It doesn’t quite communicate inspiration and emotions. Writing brilliant opening lines is an example of creative work that will likely be just beyond the grasp of AI. Like chasing a mirage that keeps disappearing over the horizon forever ephemeral.
 

AI is Stupid

Relying on AI is a big mistake. Artificial Intelligence is a misnomer. It is NOT intelligent. It is not conscious. It does not know or understand what it is doing. It is software code running on hardware. It cannot take over responsibility from a human. It can do simple tasks but totally lacks the insight and creativity to come up with innovative solutions.

It can merely access large piles of data and offers an answer to a query based on what it finds. If it finds nonsense, hearsay, cliche, tripe sloganeering and mythology that’s what it delivers to you. With a red ribbon of course. It is like a party hat on a pig. Funny but useless. It has no personal experience doing anything. Like a celibate religious leader pontificating about relationships and sex.

AI exists in the abstract and has no reality. It sees only shadows not substance. In this it is just like the pandering politicians you vote for, who lie so often they can’t remember what truth is.

It simulates intelligence while being a pile of lifeless silicon chips. How many times have you asked Siri or Google Assistant a simple question and got gibberish in return. I always celebrate when this happens concluding that Homo Sapiens still rules.

Even worse than stupid is that AI can hallucinate and make stuff up. AI hallucination refers to situations where AI models generate outputs that are inaccurate, misleading, or nonsensical, despite appearing to be grounded in reality or the data they were trained on. AI is not predictable or reliable. A habitual liar can never be trusted. If he lies half the time it’s up to you to determine which half.

People who take the easy way out or cheat use AI to do their writing. They fool nobody. The text cranked out is somehow listless and lifeless. You can feel it sucking out your humanity and soul. Maybe eventually AI will out perform a truly brilliant genius writer. I pray I will not be around to read it.
 

Real-World Expertise

I invite you to visit the About page (footer menu) to view my expertise and qualifications. I have taken on some of the most challenging tasks in sales. Let me prove it.

How about cold calling lawyers to sell Internet client acquisition for $5,000 to $25,000 up-front for the year. This was for a start-up with no track record to rely on. No guarantees. Back when the Internet first imploded and became a huge joke. No funding. Commission-only reps. Results? Got to $2 Million a month in less than 18 months. This at a time when the game was betting which funded company would collapse next.

How did I do it? First I will admit that I had no choice. There was no retreating. I had 4 kids that like to eat and lived in Mill Valley, CA which ain’t cheap. In desperation I experimented with countless approaches to get the lawyers to listen long enough to pitch. I found the equivalent of E=mc2. The simplest possible way to break through the Pavlov Dog like response leading to an instinctive hang up.

It worked. I trained hundreds of reps to use it. Then thousands. Any average rep that listened and applied the training was successful. The know-it-all, lazy and stupid reps did not use the method. They crashed and burned. They blamed me and the gods. They even blamed the prospects. They quit or were pushed out the door.
 

Talk is Not Cheap

Anybody can promise you anything and they do just that. I am for real but you don’t know it yet. I will deliver uniquely crafted opening lines to launch your cold calls. Your reps will get through more often with less resistance. You can’t close if they hang up after 10 seconds. You will engage prospects so they want to hear what you can offer them.

Here’s the deal.

If you use the opening lines I create then you pay. If you don’t use them there is no charge or obligation. I won’t ask for a credit card. Instead you pay after the 7 day trial.

I am happy to make you this offer. I know that almost everyone will want to keep the lines to make more sales.
 

Sales Training

Here’s the deal …

I will credit you 100% of $99.95 fee towards any my training or outsourced team plans. You will do this only after your reps apply the opening lines I create for you and see the magic first hand.

The opening lines will work only if the rep PERFORMS them and not merely reads them like a robot. This takes practice.

Realistic role-play with no coddling. I will provide no holds barred feedback and enthusiastic guidance. I can salvage your failing reps and boost your performers into the Top 1%. Reps will be happy and stay. By the way married reps never quit, their spouses quit. Your reps will brag to their friends who will want to get onboard for the next big ride.

The time and money you squander trying to bail water out of a ship full of holes can be spent on product development, operations and scaling to own your market.

See the Pricing page for details.
 

A Real Example

I run an AI business that replaces voice mail. The target is small law firms that don’t have the staff to answer calls after hours and can’t afford to miss a call which could be a new client.

I have perfected the sales process and scripting. Most important was the first 3 opening lines that engage the office managers before they can reflexively hang up. I have trained many reps to do perform these lines instead of being regurgitating the nonsense they were taught on previous jobs.

Law firms and indeed most businesses are ceaselessly bombarded with sales calls. The predictable response is anger and abrupt hang ups. Reps were rightfully perceived as a nuisance. An unwelcome, intrusive, self-serving, glad-handing, deceptive idiot telemarketer.

The result? Reps quickly get demoralized, discouraged and looked, for easier work. Reps stay when paid and bail if not.

Unlearning a script is harder than learning a new one. Most reps are lazy and are ambitious only to the point where they can pay the rent. They made up virtually all the attrition rate.

Whose fault was it? The rep’s?

No.

It was your fault for not providing a realistic proven method to get calls started.

Once a call is started, and a conversation happens that is mutually beneficial, it’s easy to complete the presentation step-by-step. The reps do not have to rush the call desperately trying to avoid rejection. Instead the call is paced and a yes or no decision can be reached.
 

Another Example

A start-up had a brilliant new idea. Pure genius. The CEO, who I had worked with before to build a huge success called me for help. He had 15 reps on salary in an office making cold calls all day. The total team sales were, and I wish I was making this up, $250 a day.

He had put in millions of his own money and had investors lining up. He paid me $10,000 to diagnose and fix the team. I was happy to oblige. I asked to sit next to the “top rep” and listen to his pitch. He worked diligently all day. The service was incredible and would save time and money for the prospect. The sign-up was all of $100. A mere pittance compared to the obvious upside.

Guess what the first words the rep sputtered out… Yes indeed.

Hi my name is… and we have developed a great new service… and if you can give me a few minutes I will tell you all about it…

This was a good guy. An average guy. He was doing what he was paid to do and how was taught to do it. It was a truly pitiful excuse for salesmanship. I literally felt nauseous listening to this train wreck of a pitch.

It took me just 3 minutes to diagnose and fix. He wanted to succeed so with no alternatives he listened to me and did EXACTLY what I advised. He proceeded to sign-up 90% of the calls. Prospects loved the idea but could not get past the idiot telemarketer disrupting their busy day. The rep was so happy and grateful. To this day he sends me birthday cards and even named his first born son Paul.

 

Fire Your Sales Team

You can also outsource your team to me. I will recruit, train and manage remote, independent-contractor, commission-only reps. You get a sales leader you could never usually afford, namely me. I create opening lines, scripts, and provide weekly training.

I craft job posts and run them nationally. With a remote team you can recruit nationally to source more reps. Top reps like the independence and higher pay.

See the Pricing page for details.